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As a Managed Service Provider (MSP) or broadband reseller, you're constantly seeking innovative ways to expand your service offerings and drive business growth.
But have your considered offering Voice over Internet Protocol (VoIP) services?
Globally, the hosted voice market is projected to achieve a compound annual growth rate (CAGR)of more than 18% over the coming years. With this strong demand, service providers would be wise to add their own, white-labelled voice offerings.
But what exactly is white-label VoIP, and how can it empower service providers to thrive in the competitive technology market?
White labelling is the process of rebadging and customising an existing VoIP platform so that it can be sold under your own brand name. In Australia, most established VoIP providers choose to white label or resell an existing platform. There are several good reasons for this:
Speed to market: Become a VoIP provider without the need to spend millions of dollars building a platform from scratch. Access a proven product with turnkey startup. Just add your own brand.
Brand awareness: Maintain brand consistency across your product suite by delivering VoIP services under your own business name.
Operational autonomy: Don’t give away your hard-won customers to another VoIP provider. Keep your customers in-house. Retain control over pricing, customer support, and other business activities, ensuring a seamless experience for your clients.
Expertise: Partner with experienced providers to deliver reliable and innovative communication solutions to your customers.
Scalability: Easily adjust services to accommodate client growth and changing demands, ensuring long-term scalability and success.
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Delivering white label VoIP is not the same as being a VoIP reseller or telecom channel partner. When evaluating these options, service providers must carefully consider their desired level of control, branding autonomy, and long-term vision.
White-label is the most flexible go-to-market model for delivering VoIP. You have the most control over branding, customer experience, and service delivery. You can also customise your plans and pricing, maximising your margins.
As a reseller or channel partner you have a simpler business model. You focus on selling and your partner manages the VoIP platform. They take care of uptime and availability, service provisioning, number porting, as well as customer administration and billing.
However, as a partner / reseller you are much more limited. You are stuck selling the product that your telecom partner believes is best – at the price that makes sense for them. You have no ability to control your own margins.
While both avenues present opportunities for growth and profitability, the decision ultimately hinges on your strategic objectives and aspirations. The partner or reseller model is a great starting point for small providers and startups building their customer base. But, after a time, you will outgrow this business model.
Many channel partners and resellers ‘graduate’ to become white label providers once their business is established.
In Australia, VoIP is the standard way to enable business calling. Both small business and large enterprise have adopted VoIP. As a white-label provider you can deliver a full range of voice over IP services, including:
Cloud PBX gives your customers a virtual phone system, hosted in the cloud with nothing for them to install or manage on site. Many small businesses are moving to cloud-based phone services as they upgrade from older premise-based PBXs.
A typical cloud PBX will include call management features, IP handsets, and the option for computer-based softphones. Under a white-label model, customers will be able to log into a fully branded management portal to control their service.
SIP Trunks are digital phone lines that can be used to connect any PBX phone system or unified communications platform.
SIP Trunking is a useful solution if your customer already has a PBX they want to keep, or has a particular UCaaS vendor in mind. You may also prefer to work with a certain communications platform, such as 3CX or RingCentral, rather than sell your own.
In the above scenarios, white label SIP Trunks are a simple way to connect the chosen platform to the phone network. (Earning you extra revenue in the process).
A newer addition to the VoIP market, Teams Direct Routing connects Microsoft Teams to the phone network, allowing users to make calls from the Teams.
Direct Routing isa popular method of connecting Teams to the phone network, often preferred by large enterprise because it is cost-effective and highly scalable.
Given the complexity of delivering Direct Routing, many providers choose an automated platform that enables point-and-click control. This affords them the ability to quickly make changes and manage services.
White label VoIP presents MSPs and service providers with a unique opportunity to differentiate themselves in the market, drive business growth, and deliver exceptional value to their clients.
By leveraging customisable platforms and partnering with reputable providers, you can unlock new possibilities for success in the dynamic world of telecommunications.
